What is on-page SEO?

On-page SEO refers to any optimization that you control and include on your website. With on-page optimizations, you aim to make your website more usable and valuable to users to improve your rankings or visibility in search results on Google, Bing, and other search engines.

Why do on-page SEO?

On-page SEO leads to higher search rankings, increased traffic to your site, and more conversions. The results of on-page SEO take time, but once your on-page SEO strategy gets off the ground, it can make your online rankings and sales soar.

What on-page SEO ranking factors should I optimize?

With on-page SEO, you have several different ranking factors. You want to optimize all these factors. Taking the time to optimize each of these factors will improve your rankings in search results and make your website more competitive and difficult to beat.

On-page optimization factors you should focus on include:

  • URL
  • Title tag
  • Meta description
  • Heading tags
  • Alt tags
  • Keywords
  • Content
  • Speed
  • Internal linking
  • Images
  • Mobile-friendliness

Example of some on-page SEO action items include:

  • Optimizing your title tags and meta descriptions
  • Writing in-depth, quality content
  • Cleaning up your site’s code
  • Streamlining your site’s navigation
  • Speeding up your website

Keep reading to learn how to do on-page optimization for each of these on-page SEO factors!

How to optimize for on-page SEO

Now that you know what factors influence your on-page SEO, you can start optimizing them. Remember, it will take time to optimize your site, as well as see the results from it. Following best practices for these factors, however, will help you create a website that can endure algorithm updates.

URL

What is a URL? Your URL is like an address, but for a page on the Internet.

URL example for on-page SEO
URLs for your website’s pages should include brief descriptions of the page’s topic.

For example, if you have a page about dog daycares in Daytona Beach, a good URL for that would be www.yoursite.com/dog-daycares-in-daytona. Or, if you have multiple locations, you may use the following format: www.yoursite.com/locations/daytona/dog-daycare.

Including your keyword in your URL instead of a long string of jumbled numbers also makes your site easier to navigate and gives people a better idea of your page topics.

Which of the following URLs would you rather visit, for example?

  • https://www.example.com/category/subcategory/keyword.html
  • https://www.example.com/125typu4f5ww56fifl6639j875fe.html

Use clean, organized URLs — like the first example above — to improve your site’s architecture and help you rank higher in relevant search results.

Title tag

What is a title tag? Your title tag is your page’s title, but it only appears in search results.

Title tag example for on-page SEO
In order to show your website in search engine results pages (SERPs), Google has to know what your page is about. Using specific keywords in the title tag of each page (<title>, </title>) makes it easier for search engine crawlers to understand your website.

For example, if you’re targeting the keyword, “dog daycare daytona beach,” you may create the following title tag: “Top Dog Daycare in Daytona Beach | Company Name.” For the best results, limit your title tag to 55 characters to prevent Google from cutting it off in search results and use your targeted keyword at the beginning.


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